Andrew TAHAKAM KAMGA
Holding a site or blog requires some motivation if you want to attract many visitors. Having a website traffic is a huge opportunity that you have to know how to exploit in order to reap the benefits. We are talking about converting these visitors into potential customers. Many questions can arise…
- Does increased traffic to my site lead to increased sales?
- Which steps are not relevant and hamper a visitor in his buying process?
- If my sales have increased (or decreased), what is the main reason?
It is important to discover the factors that could increase your sales and that are likely to optimize your conversion rate.
Multiple elements can influence the visitor in his approach: the design, the content, the registration form or the shopping cart to name just a few. The reasons are many!
To prevent this, some quantitative tools exist such as Google Analytics that identifies points of abandonment or hang on the site. Once the quantitative data has been analyzed, a qualitative analysis will be the next step. These qualitative tools give the possibility of knowing which pages offer the best conversion rate for example.
You will understand, after having your visitors on your website, it is essential that you achieve your goals by attracting the interest of the visitor. For that, no secrets, you will have to convert them through persuasive and intuitive interfaces. So here are 7 ideas that could help you convert your visitors into prospects.
1. Avoid unnecessary steps
Of course, removing all the unnecessary steps that can slow down your conversion rate is essential. The more the visitor has to go through different processes to get what he wants, at least you will have the chance to convert him into a potential customer.
You may want to create a customer database and this is an understandable step. However, be aware of the number of forms and fields that visitors must complete to complete their registration on your site. Make your registration as easy as possible so that you do not have to go through a multitude of formalities.
So be careful about the practicality of your site. If you are currently planning to create an e-commerce development or SEO Agency site, do not hesitate to ask your friends to do certain well-defined steps. Observe their behavior and the different navigation steps they go through. The less they click the better.
1. Take advantage of “social proof” Social proof is here the sociological principle that an individual will tend to adopt the point of view or the behavior of other people. The finding is simple and effective when we know that the vast majority of people are impersonators of behavior. We are all faced with this phenomenon where the actions of our peers are the best possible argument for a purchase decision. Make sure that many buyers are happy to have bought from you. Social proof can obviously take many forms. For example, a simple widget on your Facebook fanpage will do the trick. This will further motivate your visitors to trust you when they see the number of fans following you.
2. Offer benefits It would be a lie to deny wanting to look for great offers when you want to buy a product. We have all been registered on a site to make a simulation of purchase and see if it was possible to draw some bonuses (coupons, free shipping, etc.). Take advantage of this opportunity to offer to your potential customers during their first purchase. Some leave their basket to go to the competition and this is where you must intervene. The advantage that you have proposed may play a part in the balance and will be a crucial issue in the visitor’s purchase decision that could come back to your site. It will also be an opportunity for your customer to test your products and services and who knows, he may become an ambassador for your brand.
3. Using calls-to-action Calls-to-action are very important elements on your website. They capture the reader’s attention in order to get him to perform a specific action. So think about integrating CTA that are clear and above all clearly visible. Think about what you really ask your visitors. A CTA is not another! Filling in credit card information will not have the same impact as simply sharing information. Think about what might have a real impact on your conversion rate. Ask your visitor to read, register, subscribe by email and more! You will see that simple indications can lead to concrete actions that can lead to a purchase or registration.
4. Offer added value The competition is tough and it is often necessary to stand out to get noticed. It is therefore essential that you communicate to your visitors what makes you unique to them.
It could be:
- Free delivery charges
- Very short delivery times
- Quality after-sales service
- Low prices
- High quality products
The possibilities are numerous. Being a fan of video games, I often order my games on English import sites. Delivery times can be long but low prices (sometimes up to 2x cheaper) motivate me to buy on their platform. Everyone has their preferences and so it’s important to choose the item you’re going to work on in order to attract as many potential customers as possible
5. Show a maximum of visual “A demo is worth a thousand words”, is an expression that should be applied to develop the product sheets. These are the photos or videos that will trigger the emotion and reassurance of the visitor, since it will be able to imagine with the product.
You would not buy a product without seeing it?
So think of your customers and show your products from many angles to reassure the potential buyer and give credibility to your site at the same time. A successful photo is: a photo of good quality, with several angles, the product staged the ability to zoom in and offer the different colors of the product (depending on the products).
6. The blog
The blog allows to broadcast content in various forms (videos, articles, photos, …), with different themes (Fashion, technology, …).
What is the point of animating a blog?
Boost your customer relationship: it is a place of interaction between you and your customers. You will be able to advise them through articles, tips on the use of your products or let them express themselves via comments. Your reader (visitor or prospect) will be able to react to your posts and other people’s posts. You will create a bond of trust and sympathy with your visitors, and you will retain your customers. Communicate: It will allow you to share with Internet users all your news, promotions, contests or any other essential information that may interest your community.Increase your notoriety: By bringing new visitors to your site via your blog. Speaking of your products to make them known to your readers who may not be customers of your online store yet.So you understood it e-commerce site and blog are two complementary elements.
Conclusion
If the techniques to convert a visitor into a customer are endless, these 5 practical and easy-to-access ideas should dramatically improve your conversion rate. Keep in mind that the most important thing is the comfort of navigation for your visitors. A user who arrives on your website and has a bad impression from the first minutes on your site will flee and will probably not return in the future. Make it a top priority.
Article By :
Junaid Ali Qureshi
is a digital marketing specialist who has helped several businesses gain traffic, outperform competition and generate profitable leads. His current ventures include Progostech, Magentodevelopers.online.eLabelz, Smart Leads.ae, Progos Tech and eCig.
